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ESRC YouTube Channel


The ESRC YouTube channel describes the diverse work of social science around the world.

Our Top Pick

The science of plain tobacco packaging


Useful stimulus video on using eye tracking technology to research how people respond to cigarette packaging. This could be used to start a discussion or activity on whether plain packaging could help people give up smoking or encourage fewer people to start. For older students this also shows how young PhD researcher Olivia Maynard has had international impact on society.

Subject: Science/PSHE
Curriculum link: Health effects of smoking
Working Scientifically link: Making decisions based on the evaluation of evidence
Resource type: Video
Ages: 11-18



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Managing Water 

Social sciences have given us a new understanding of how societies are managing natural resources such as water supply. This research explore the management and consumption of drinking water in the UK and across the world.
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